How Spam Hurts Your Business

When it comes to running a business, there are a million different things to worry about. From managing employees to making sure the books balance, there’s always something that requires your attention. So, if this is the first time you’re considering how spam hurts your business, it isn’t really a surprise.

When you compare it to all of your other day-to-day tasks, dealing with spam may seem like little more than a minor annoyance. But in reality, it can have some serious consequences for your business. In this post, we’ll cover three ways that spam can hurt your business, and what you can do about it.

Takes Up Valuable Time

One of the biggest ways that spam hurts your business is by taking up valuable time. Every time an employee stops to deal with a spam email, they’re taking time and focus away from the tasks that actually move your company forward and generate revenue. And when you consider that the average office worker receives about 121 emails a day, this time can add up!

That’s time they could be spending on important projects, making sales, or serving customers. So, the more spam that gets through your filters, the more time your employees will waste sifting through and deleting it. 

Damages Your Reputation

Another way that spam hurts your business is by damaging your reputation. If your customers and clients are receive a ton of spam emails that appear to be from your company, they may start to associate your brand with this negative experience. And this is true whether they’re actually sent from your network and company or not.

Worse yet, if a cybercriminal gets a hold of your company’s email list and sends out some particularly malicious spam, it could lead to a data breach that damages your reputation even more. Since maintaining a strong reputation is essential for any successful business, it’s important to be proactive about preventing spam from getting out to your customers.

Costs You Money

Finally, in addition to the time and reputation costs, spam also hurts your business financially. Every employee hour wasted on dealing with spam is an hour that’s not being spent generating revenue. In fact, it’s estimated that spam can cost employers around $874 per employee each year!

Plus, if you end up with a data breach due to malicious spam, you could be facing other significant financial losses. This includes lawsuits, notification costs, and damage control efforts.

What You Can Do About It: How to Prevent Spam from Hurting Your Business

The best way to combat spam is by taking proactive measures, like hiring an IT company that provides dedicated IT solutions for businesses. We can provide your company with the latest security features, which can help protect your organization from spam and other security threats.

But in addition to hiring an IT company, you can also take preventative measures such as creating a strict spam policy, configuring your email settings, and performing email hygiene (cleaning up your email lists) routinely. By adopting these measures, you can prevent spam from hurting your business in the long run.

The Bottom Line

In conclusion, spam hurts your business in a number of ways, from wasting valuable time to damaging your reputation and costing you money. But by taking proactive measures such as hiring an IT company and regularly performing email hygiene, you can prevent spam from damaging your business. 

Don’t let spam be the downfall of your company – take action today to protect your business from the damage spam can cause.

Need a hand protecting your business from spam? If so, we’d be happy to help! Click here to get in touch with Infinity Network Solutions, and speak with one of our experts today.